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"Fleetguard Fantasy Racing" Online Game Launched for Customers to win Daytona 500 Trip

1 FEB 04 -- Ladies and gentlemen, start your online engines! Fleetguard is sponsoring an interactive game at www.fleetguard.com that challenges Customer "drivers" to an exciting racing adventure with the Grand Prize of a dream trip for two to the Daytona 500 in 2005. "Fleetguard Fantasy Racing" begins February 3, 2004 and will run for 10 months through November 7. The Grand Prize winner will be selected based on the player with the most cumulative points at the end of the 10-month season who has achieved $25,000 or 15% net sales growth in Fleetguard Family of Brands products over the previous year.

"Fleetguard Fantasy Racing" is open to all global customers of Fleetguard Inc. who purchase Family of Brands products directly, including original equipment manufacturers, distributors/dealers and end users. Contestants must be at least 21 years of age or older on the date of entry. Fleetguard Inc. employees, including employees of subsidiaries and joint ventures, indirect material suppliers, advertising and promotional agencies, and each of their respective officers or agents, members of the immediate family or persons living in the same household are ineligible to participate for prizes and may play the game for entertainment purposes only.

Customers can register to play beginning February 1 by visiting www.fleetguard.com and clicking on the "Fleetguard Fantasy Racing" button. The game requires customers to create a "Fantasy Team" of five drivers who receive points based on the number of Nextel Cup points each driver earns during the month. Players can change their team each month or keep the same team together for the entire 10-month season. The player with the most "Fantasy Points" each month is the Monthly Winner. The next five players with the most points will be Monthly Runners-up. In the case of ties, a random drawing of tied players will be held. Contestants will be updated weekly on race scores, and winners will be determined on or about seven days following the last race of each month.

Monthly Winners will receive a "Metal Thunder" racing collectible, a 16" x 20" custom framed, high quality driver lithograph that includes actual metal from top NASCAR drivers' cars like Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick and others. Five Monthly Runners-up will win an officially licensed NASCAR team hat.

The Grand Prize winner is the player with the most points for the entire season who has achieved $25,000 or 15% net sales growth in Fleetguard Family of Brands products over the prior year (2003). In the case of a tie, a random drawing of all tied players will be held to determine the Grand Prize winner, who will be announced in December 2004. The Grand Prize of a trip for two to the Daytona 500 in 2005 includes:

  • Airfare and ground transportation
  • 3 days/4 nights in a deluxe hotel with breakfast daily
  • Good seats at Saturday and Sunday races
  • Welcome gifts


"We want our Fleetguard global Customers to have a lot of fun playing this racing fantasy game," said Pamela Carter, Vice President of Global Sales, Marketing, Logistics and Distribution for Fleetguard. "Our Customers faithfully visit the Fleetguard web site for product and industry updates daily, so we thought carefully about how to reward their loyalty and keep them coming back. With the racing game, they can have fun with the chance of winning a fabulous prize, and at the same time, be reminded that the key to keeping their diesel engines running longer, stronger and cleaner is Fleetguard Family of Brands products. They win everyday with Fleetguard!"

For a copy of the Fleetguard Fantasy Racing Game 2004 Official Rules, visit the Fleetguard web site at www.fleetguard.com.







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